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28% of new mothers in India suffer from postpartum depression. These depression blues are marked by symptoms of loss of confidence, irritability, anger, loss of interest, impeding her journey as a mother and as a woman in general. Prega News has taken this discussion out from the maternity ward into the television screen with its thought-provoking “Make the World #yoursecondhome campaign.”
The Ad shows a businesswoman going through a string of thoughts circling insecurities and self-doubt.
She overthinks if the team under her supervision respects her anymore. She has a hard time making it to the office on time; after all, being a mother is not easy.
It becomes more challenging than before to focus on discussions with her team with repeated calls from home. The concern for her baby’s health, baby’s food hovers over her mind throughout. A few burst outs here and there take a toll on her, and she breaks down into sobs. Fortunately, she has a team that understands. They assure her presence is still very needed, her guidance still very much sought.
In India, pregnancy is highly romanticized as a magical feeling. New mothers are offered much more love and attention at home. But the issues associated with pregnancy are neither addressed nor discussed. Conditions like Postpartum depression are seen in women within one year of giving birth. A very few women receive the treatment; most don’t even realize their state of mind and the help they need.
In a developing India, where women are on equal footing with men, topics like Corporate sensitization for new mothers go a long way. Such discussions awaken offices to equip themselves for working pregnant mothers and create an atmosphere where they feel celebrated for their motherhood and not threatened of losing their jobs.
After successfully targeting the corporates, Prega News carried the #yoursecondhome campaign one more step ahead with another Ad urging people to make pregnancy joyful and a little less difficult for maids. Maids make our lives easier, our homes a better place. It’s time to return the favor and make work easier for them by making them comfortable at their workplace, our home and educating them about self-care during pregnancy.
#Yoursecondhome campaign has touched millions of hearts with its impactful long-format messages. Two hoots for the brand for bringing pregnancy and related causes to the limelight with such intricacy.
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